Case Study · ResumeX
Our Own StartupWe Built Our Own AI Resume SaaS From Idea to Beta.
ResumeX is DexLabs' own product: a LaTeX-powered resume enhancer with AI at its core. It takes your existing resume, understands the job description you're targeting, and outputs a beautifully typeset, ATS-optimised LaTeX resume that actually gets past filters and into human hands.
We built this for ourselves, our own team, and every person who has ever sent out 50 applications and heard nothing back. This is how we designed, branded, and shipped it.
The Problem We Saw
Everyone Has a Resume. Barely Anyone Has a Good One.
The job market is brutal. Thousands of applications, ATS filters that reject you before a human even reads your name, and resume advice that's generic, outdated, or buried in a YouTube video you'll never finish.
The tools that exist are either drag-and-drop templates that look like everyone else's, or expensive resume writers who charge $300+ for a single document. Neither scales. Neither is smart.
We wanted something that understood your experience and the job you're targeting, then output a resume that looked professionally typeset: not just formatted, but engineered to pass the filter and impress the reader.
ATS filters kill great candidates
Most resumes never reach a human. Formatting issues, keyword gaps, and poor structure get them rejected automatically.
Templates make everyone look the same
Canva and Word templates are fine, but they don't adapt to the job, and they don't stand out in a stack of 300.
LaTeX resumes are powerful but hard
LaTeX produces the most professional-looking resumes. But learning it takes hours. Nobody has time for that.
AI tools lack structure and taste
ChatGPT can write bullets but can't typeset a document. The output reads like AI. It doesn't look premium.
What We Built
AI Brain. LaTeX Output. Tailored to the Job.
ResumeX combines three things that have never been in one tool: AI that understands your experience, job-description parsing to align your resume to what the employer wants, and LaTeX typesetting so the output looks like it was made by a professional.
Phase 01
Brand & Identity
- Full brand identity from scratch: name, logo, colour system, typography
- Positioned as premium-but-accessible: not a student tool, not a $300 service
- Visual language that signals trust, precision, and intelligence
- Brand guidelines for the product, landing page, and marketing content
Phase 02
Product (SaaS App)
- AI layer: parses job descriptions and maps them to your existing experience
- LaTeX engine: generates beautifully typeset, ATS-friendly resume output
- Resume enhancer mode: takes your current resume and improves it structurally
- Built for every job seeker. No LaTeX knowledge required
Phase 03
Website & Landing Page
- High-conversion landing page built to drive beta signups
- Clear value proposition above the fold: who it's for and what it does
- Social proof placeholders and waitlist CTA optimised for early traction
- Full Next.js build with performance-first architecture
What Makes ResumeX Different
Why This Matters to You
We Don't Just Build for Clients. We Build for Ourselves.
ResumeX is proof that we're not just a service agency. We have product taste, technical depth, and the full-stack capability to take something from zero to shipped. When we work on your product, we bring the same obsession we brought to building our own.
Full-stack capability
From brand identity to production SaaS, we handle the entire stack without needing to outsource any part of it.
Product thinking
We didn't just build a tool. We thought about positioning, UX, conversion, and the problem from first principles.
Speed
Brand, product, and landing page delivered and in beta. We move fast without cutting corners on quality.
Try ResumeX Free
In beta and accepting early users. If you're job hunting, get your resume rebuilt by AI and LaTeX in under 5 minutes. No card required.
Want Us to Build Your Product?
If we built ResumeX: brand, product, and site, imagine what we can do for your idea. We take founders from concept to shipped. Book a free call to talk scope.
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